Sat, Sep 19, 2009 | 21:28 BST

Blizzard says PC gaming is not dying out, BlizzCon proves it

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Blizzard lead technical artist Julian Love, a Blizzard North veteran, and lead content designer Kevin Martens, had a chat with Gamasutra about all things Diablo III and during the discussion, Martens revealed his opinion on the “PC gaming is dead” mentality that comes creeping through the net ever so often.

The way Blizzard counteracts this, is to keep system requirements low while making sure its games are still marketable.

“The death knell of PC has risen and fallen over the years, and we keep releasing PC games, and they keep doing incredibly well,” said Martens. “I think that there is a market out there for PC games. The latest consoles are great; it’s easy to get the game running and all that. They’re useful.

“But everyone has a PC, and we try to keep our system requirements down as low as possible. That’s one of the ways that we can make sure to appeal to enough people. Some of the really cutting edge games that come out for PC require a brand new video card and probably more RAM at least, if not a new CPU as well. That’s really rare with Blizzard games. I think that’s one of the reasons we still keep doing well.

“The best evidence that the PC market is not actually dying is the 20,000 people that showed up this year at Blizzcon, and the fact that those tickets sold out in one minute flat.

“That doesn’t seem to me, that it’s really good evidence, of a platform with a problem.”

96 comments

#51

SticKboy
21/09/09, 4:50 pm

We’ve been through this – most of those are RTS games or MMOs, which I concede are far more prevalent on PC. The rest are console ports, by and large. Hardly evidence of how PC gaming is going to “ram” console gaming. Even so, the number of console-exclusive/console-first titles being released next year would render that list minuscule.

Far from being “just the beginning”, all you’ve done is shown how this really is the end… for PC gaming.

#52

blackdreamhunk
21/09/09, 4:55 pm

look at the list i gave pc gaming has more game in 2009 alone.

there is a tone of pc games being made right now as we speak that have not even been anoced.

the proof is in th pudding, pc gaming is even removing the need for publishers. pc gaming is changing the face of gaming for good!

so enjoy your last generation of consoles. if there is another genteraion of consoles. it’s only going to put a bigger hole in alot big companies pockets.

#53

Psychotext
21/09/09, 4:59 pm

Wait… “if”? You’re not sounding as confident as you once were.

That aside, PC game sales are fucking awesome. They’re always at the top of the charts, hell… this week you had SHIFT released which held a pretty impressive 5% of the sales (when combined in with the PSP version).

Amusingly I bought the PC version. :D

#54

SticKboy
21/09/09, 4:59 pm

I’m sorry, but way more games were released on consoles than for PC this year so far, especially when you count DS, PSP, XBLA and PSN. Even with just PS3, X360 and Wii that would still list would still be smaller, especially as most of the games mentioned in that list have yet to be released anyway. It just shows how little you know about the console market.

And let’s not even get started the so-called “broad audience” games. I can’t see PC gaming making in-roads to the Wii-playing set any time soon, since there’s just no such thing as couch-social gaming on the PC.

But please, do continue. This is enormously entertaining.

#55

blackdreamhunk
21/09/09, 5:03 pm

console gaming is on a decline

pc gaming is world wide

game devs are making more money on the pc than consoles

online gaming is booming the pc

it’s why even EA a console centirc company had to say pc gaming is the biggest platform in the world!

I have links to back that up too.

you look the the profits for EA,ubisoftor any of the major publishers your going to see that pc gaming is holding it’s own.

pc gaming is so hot in a ression game devs no longer need publishers!

#56

Phoenixblight
21/09/09, 5:06 pm

WHen you make statements like that better have proof. God you are like broken record. THe DOnkey video is just proving more and more true.

http://www.youtube.com/watch?v=znowCx_y7nU

#57

Psychotext
21/09/09, 5:08 pm

“pc gaming is world wide”

You’re absolutely right. Console gaming is only available in Manchester which does limit its appeal.

#58

SticKboy
21/09/09, 5:09 pm

It might be the biggest in terms of installed units, but it has fewer game sales and fewer games being developed with the PC in mind over consoles. Meanwhile, console game and hardware sales are going through the roof and make the very definition of a growth industry.

More gaming devs might be making a profit on PC, but the biggest profits and the greatest successes happen *only* on consoles. Aside from Blizzard, obviously, but one company does not define a platform.

Online gaming is booming on the PC *now* – but for how long? Every week you read about more and more MMOs being developed for consoles, and there are far more people playing games like Modern Warfare 2 and Left 4 Dead on consoles than on the PC.

Why bother investing in a PC unless it’s for Blizzard’s games, when you have a greater number of options and a superior playing experience on a console?

#59

Phoenixblight
21/09/09, 5:12 pm

Thankfully Blizzards games are pretty forgiving on requirements.

#60

SticKboy
21/09/09, 6:14 pm

It seems we have broken BDH.

#61

DaMan
21/09/09, 6:40 pm

I summon loki. finish him.

#63

SticKboy
22/09/09, 10:43 am

You like links? Here’s a couple for you -

1) http://www.industrygamers.com/galleries/opinion-who-killed-pc-gaming/1/

2) http://www.gamedaily.com/articles/news/npd-pc-game-sales-fall-14-in-2008/

Mine actually carry statistics – where the fuck are yours?

#64

blackdreamhunk
22/09/09, 12:59 pm

ahahaha too bad ndp is a joke, they have a hard time following pc gaming numbers they are garbage.

that other site is garbage your going to see alot bend their knees to pc gaming. I said it once and I will say it agin evey word that I write on this forum and other have come to pass!

where is mindway they were trashing pc gaming?

here is EA once the biggest company in gaming

http://www.shacknews.com/onearticle.x/58497

they have fallen you know because of consoles

actvision is the big boss around gaming you want to know?

blizzard!

where is epic games?

where is id osftware with wolftensin?

look at fear 2!

I said on edge online and video gamer alot of companies will go bankuprt. I even predicted hardware companies going bankuprt like AMD. They are making no money on consoles. In fact they had to sew Intel just to stay alive. Invidia stocks dropped like rocks after crysis.

so agin enjoy your last generation of consoles!

it’s funny where is the online pc gaming numbers

where is all the console gaming numbers

here pc gaming is a $60 billion dallor Industry, your console gaming is joke compared to a pass time that is played around the world.

New yorks times, CNN, BBC world news and big media forms all agree the pc is king of gaming!

http://news.bbc.co.uk/2/hi/technology/7960498.stm

http://gadgetwise.blogs.nytimes.com/2009/03/25/pcs-the-top-choice-for-gamers/

you will not see console gaming this kind of money any time soon

http://www.gamespot.com/news/6210424.html

here check this out pc gaming gets alot more play time than consoles and pc gaming is alot more popular too.

http://blog.nielsen.com/nielsenwire/consumer/world-of-warcraft-playstation-2-continue-most-played-gaming-trend/

#65

Psychotext
22/09/09, 1:45 pm

I know you find facts offensive BDH, and I’ve told myself I wont bother to respond… but you keep talking about EA and how they make so much money off the PC. It’s partially true, they do make a fair bit, but they made most money off the 360 last year… with the PC coming third. Take into consideration the other consoles and their PC income is dwarfed by comparison.

http://files.shareholder.com/downloads/ERTS/730534173x0x310906/395316d3-e847-4eca-8157-47b219f3d092/Q110%20EA%20ER%208.4.09%20FINAL.pdf

That’s their most recent quarterly results, and just to sum it up for you over the last 4 quarters:

360: $944m
PS3: $735m
PC: $684m
Wii: $635m

Total For Consoles: $2651m (Including PS2 / Xbox)

As for your other links, I’ve shown how worthless they are time and time again… so I’m not going to bother again.

#66

No_PUDding
22/09/09, 1:48 pm

I don’t know what NDP is… Sounds like NGP.

Perhaps it’s National Dross Product, of which BDH supplies 99%.

#67

blackdreamhunk
22/09/09, 1:54 pm

hahahahahaha EA is locing billions right guess what actvision is the 5 th best stock to get right now why because of blizzard!!!!

#69

blackdreamhunk
22/09/09, 1:56 pm

the gaming industry would have been destoryed if it wasn’t for blizzard who makes up half of actvsion income!!!

You want to know EA is no longer the biggest publisher in the business!

It because of consoles, history has proven that console reck l;arge companies. It’s why sega pulled of the console business!

#70

Psychotext
22/09/09, 1:56 pm

Oh, so EA aren’t your darlings any more now that you’ve seen the figures?

#71

blackdreamhunk
22/09/09, 2:01 pm

the gaming industry is at knees right in regards to consoles

frankly it’s a joke

after crysis india stock drop like a ton of rocks

AMD they are not making profits right now

production costs and the costs of console games are going mash the roof.

console gamer are going to be pciking their nose just to pay for games.

more game devs are going to bankuprt!!

why because the gaming Industry is dum enough to miss with the top of the food chain.

You want to know why nintendo is doing so well it’s because nintendo knows their place in the food chain.

AMD right now has 80 percent of it’s hardware in console frankly I think every single pc gamer should boycoott any hardware companies supporting consoles.

I am just waiting for AMD to say that we no longer have any money now and now going bankuprt!

#72

Psychotext
22/09/09, 2:16 pm

You know you’re going to look (even more) stupid when I pull up the AMD figures to show how wrong you are about them having 80% of their hardware in consoles right? Should I even bother, or is it easier if we just assume in advance how off base you are?

By the way, if PC gamers boycotted any hardware companies supporting consoles they would be left playing with Matrox graphics cards. You know, given how AMD and Nvidia both have their graphics hardware in this gen’s consoles.

#73

blackdreamhunk
22/09/09, 2:17 pm

my links don’t lie

I can tell you who play apart in making those consoles

IBM,invidea and AMD with 80%

#74

Psychotext
22/09/09, 2:18 pm

“my links don’t lie”

Ouch… you gave me a stitch. I haven’t laughed that hard in a while, I should really thank you.

Thank you.

#75

blackdreamhunk
22/09/09, 2:20 pm

at the end of the console gaming is on a decline my above link shows and proves console game devs going bankuprt and sony microsoft losing billions.

nintendo knows their place in the food chain.

you can hoof and poof as much as you want truth always speaks for it self

http://www.youtube.com/watch?v=8VYJy05T70o

#76

G1GAHURTZ
22/09/09, 2:23 pm

Yeah, ok bdh.

Can you at least let us just enjoy it in peace until it finally does die then?

#77

Psychotext
22/09/09, 2:23 pm

Yes, console gaming is clearly in decline just following a year where more consoles have been sold than ever before.

Game’s over guys. Pack it up, BDH said we’re going out of business.

#78

blackdreamhunk
22/09/09, 2:30 pm

As I see it sony and microsft like big bright red numbers!

console game devs and publishers like high production costs and bankurtcy. It’s pretty sad E3 is about hardware and not about gaming no more. frankly it’s a joke.

more and more gaming sites are becoming less and less creadibale. while big companies pay them on the side to promote their games and consoles

http://www.joystiq.com/2007/11/30/rumor-gamespots-editorial-director-fired-over-kane-and-lynch-rev/

http://downloadablesuicide.com/2009/07/16/pc-gaming-its-problems-stem-from-mistreatment/

yea sony is never ever going to be the big company it once was. The ps3 made sure of that!

ahahahahahahahaha

where is wolfenstin?

where UT3?

where is fear 2?

epic flops lol what a joke ahahaahahahahaha

sony and microsft like big bright red numbers lol

lets see who will be the next xonsole game dev to go bankuprt lol

ahahahahahaha where is billy cliff I hear he help cost midway a once huge publisher alot of money lol

#79

Psychotext
22/09/09, 2:33 pm

So out of interest… who is the big company you’re supporting here as the king of PC gaming? It it Intel, who have had their silicon in consoles of the past (and are pitching it for the future machines). Or is it Blizzard, who have now said that console versions of some of their games aren’t out of the question?

#80

DaMan
22/09/09, 2:36 pm

bdh will resurrect the ancient beast of this website :/

#81

blackdreamhunk
22/09/09, 2:37 pm

lol I have no loyalty to any company, however i do respect some companies like anet,bio-ware,blzzard,vavle.

you know what aleast intel respects their fanbase and paying consumers.

unlike like companies like epic games,lionhead mircosoft. Some gaints take time before they fall down.

EA is a good exmple now they are trying really hard to change their ways lol

#82

SticKboy
22/09/09, 3:03 pm

Your links are garbage – they’re just multiple citations of a report of which the PC Gaming Alliance is the source. As such, those figures can be discounted as worthless.

I fail to see the relevance of the Playfish article, given that the focus is solely on social and casual gaming. If, in the future, shovelware exists purely on the PC, I for one won’t give a shit.

The article about whether we might be in the last console cycle concludes that a a new console revision in the future is more than likely, That article can therefore be discounted also.

The videogame publishers in the red make PC games too, so I don’t see the relevance. That article was about how digital distribution *across consoles* will fix that problem down the line. For every horror story you put out, may I remind you of Iron Lore Entertainment’s fate? They were PC only and went bankrupt – which, last time i checked, is far worse than going into the red.

The article titled “Is It Worth Developing For PS3?” goers on to say how it makes more financial sense to develop for Wii or X360 – *NOT* PC. So, once again, you fail.

Is it any surprise that the PS3 fat had a sales decline the week before the PS3 slim was launched? May I remind you that the PS3 slim saw a 1000% sales spike in Europe on release? What was this article meant to prove? That your comprehension skills are pathetic?

The Times article refers to videogame retailers, not publishers or developers. What it definitely DID NOT say is that retailers are turning to PC games to prop up their businesses – in fact, if anything they’d be likely to reduce PC game shelf-space due to the digital download market.

Did you not expect us to read those worthless links? They prove nothing, other that you’re misguided in the extreme.

You need so many links, none of which support your point.
I only need one (this one), which carries figures and which you *still* haven’t convincingly rebutted.

So, in other words: I’m right, you’re wrong, ner ner nah ner ner.

#83

pracer
22/09/09, 3:08 pm

The only way PC gaming will become king of anything is IF Cloud based gaming really takes off. If gamers can buy a low end laptop/notebook and play WoW, Crysis, CoD, and more, from casual to hardcore. If Cloud makes it big, it could kill perpriorty based console systems. But I suspect that if that was to start happening, MS, Sony and Nintendo would then allow Cloud to work on their consoles too. They could run the multiplatform games via cloud, and run first party stuff via their own(prolly digital download) games. But most likly if that was to happend is that someone would offer either a very cheap way to promote TV conectivity via Laptop/notebook(yea I know they can do that now, but average people don’t do it because they don’t have the right cables or don’t know how). Or someone will release a very cheap low end cloud based console that would make the current gen of systems look hyper over priced.
In the end I don’t see PCs killing Consoles nor do I see consoles killing PCs. Instead I figure they will merge. Just keep your eye on cloud based services.

#84

blackdreamhunk
22/09/09, 3:22 pm

pc gaming is killing consoles, games on pc are cheaper,better,faster and last longer.

game devs are making more money on pc than console.

console game devs are losing money.

the hot gaming around the market is online gaming.

Even idnie game devs can nom make living off of pc gaming.

oh yea I forgot to add clouding gaming is coming lol

costs of consoles are going and so is the game lol

#85

SticKboy
22/09/09, 3:41 pm

BDH – all of your above comments are factually inaccurate.

PC gaming is *not* killing consoles when more console games are sold on an annual basis than PC games (source).

Game devs are making more money on consoles than on PC (source).

Console game makers are making huge profits (source #1; source #2).

Consoles are also coming down in price, as witnessed by the recent and upcoming price cuts for Wii, X360 and PS3 (source)

Where the fuck are your sources?

If you can provide figures showing that more people play CoD4 online with a PC rather than a console, I would be very surprised. Care to take up the challenge? Either way, I’d wager Halo 3 gets more players.

We’ve already agreed that for MMOs, PC is currently king… but with the number of MMOs in development for consoles, how long will that last?

Cloud gaming does not exist today. Today, consoles are grinding PC gaming into the dirt.

If you really want to reply, you’re gonna need to back up your statements (which, by the way, you’ve repeated over and over with no basis in actual FACT) with numbers.

#86

blackdreamhunk
22/09/09, 3:50 pm

if console makers are making do much money why are their stocks falling lol what a dumb statement.

alot of console game devs going bankuprt is very factual but nice lol

at this point your wateing my time.

#87

pracer
22/09/09, 4:04 pm

“Cloud gaming does not exist today. Today, consoles are grinding PC gaming into the dirt.”

No I am not agreeing with BD, not at all. But OnLive is in Beta right now, and the Giaka(sry wrong spelling) is ‘possed to go Beta in Oct. Factualy your right. Cloud is not out for the general public today. But I think its coming fast, and will be something to take notice of over the next 18months. I don’t think cloud based pc gaming will ever kill consoles, lest not right away. BUT, yea I can see it having a huge impact – insted of having to code multiple hardware system configs(xb360, PS3, PC AND Wii) the game could concivably be realeased across all platforms with one bit of source code. And that will change the way we play games. No doubt about it. There may well one day come a time when it isn’t in Nintendos interest to manufacture/support hardware. They may well be better served by making their games avalible on a cloud service. People want to remember the only reason reason systems are out there is to sell software. If a better, easier, faster, and cheaper way comes along to sell said software – why would they need a game system like PS3? Now Sony wants to keep PS3 going they make cash on everything from premium themes to movie downloads(and bluray sales) to game downloads and game disc sales. I figure down the road each of teh hardware folks will offer their own version of a cloud based service. Maybe even fight over exclusitivty over past retro libraries. Example all of Sony ps/ps2 games will be playable via its own PS3 based cloud. IDK, too many questions left to be answered. But I figure cloud is to games what netflix is to movies. Netflix killed BlockBuster. Will Cloud kill the game console? Dunno, time will tell.

#88

Filofax
22/09/09, 4:05 pm

@BDH The only person here making dumb statements is yourself.

#89

SticKboy
22/09/09, 4:11 pm

BDH – you’re basing this on the stock market?? You are aware that there is a global recession, right? And that regardless of economic climate, ANY company’s profitability is not necessarily reflected in their share price?

You clearly have no idea how the stock market works. Please avoid stocks and shares or else you won’t be able to afford your next $2000 motherboard upgrade.

Btw, console devs mostly went bankrupt because (a) they made a poorly received game in which they’d invested too much money and (b) were unable to extend credit to cover funding their current project due to the credit crunch. Neither of these factors are specific to console gaming, or in fact the videogames industry.

Do you have any idea what you’re talking about at all? I’m starting to think that you are, in fact, mentally retarded.

#90

Psychotext
22/09/09, 4:23 pm

I’d like to get your opinion on something BDH. You continually talk about how there’s no money in console gaming, and the only way to make a profit is by doing PC games… but what about when it goes the other way?

RedLynx was well known for their Trials games on the PC, building up quite a fanbase… though recently they caught a lot of flack when they decided that they were going to make an XBLA game. That game was obviously Trials HD, which has gone on to sell 300,000 copies.

So tell me, what’s better? Selling 85,000 copies of your PC game for $10 each over a period of a year and a half… or selling 300,000 copies of your XBLA for $15 each in a month. I think the maths is fairly simple.

#91

Michael O'Connor
22/09/09, 4:24 pm

“BDH – you’re basing this on the stock market?? You are aware that there is a global recession, right? And that regardless of economic climate, ANY company’s profitability is not necessarily reflected in their share price?”

That and the fact that stock prices make up a very small percentage of any companies revenue.

#92

DrDamn
22/09/09, 4:27 pm

@BDH
“if console makers are making do much money why are their stocks falling lol what a dumb statement.”

Define falling, cos looking at both MS and Sony over the last 6 months that looks very much like rising to me. Is it a special kind of falling you are talking about?

#93

blackdreamhunk
22/09/09, 11:52 pm

franlky I am glade pc gamers can read stuff like this and realise how hustle the gaming industry is towards pc gamers and pc gaming.

But at the end of the day money talks, alot of you only have hot air to prove. with little or not facts or links!

#94

Cort
23/09/09, 12:01 am

I remember the days when someone could get banned for filling threads with what was considered verbose, overly-opinionated, flaming bullshit…..

#95

Psychotext
23/09/09, 12:32 am

I wonder if he has some sort of file containing all these links. He’s obviously not a bot… not with spelling and grammar like that. Perhaps a very rudimentary AI?

#96

No_PUDding
23/09/09, 1:36 am

I love it when someone makes him laugh. xD

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