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Last Guardian boss to Japanese studios – Go west or go bust

Thursday, 17th September 2009 11:15 GMT By Patrick Garratt

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Yasuhide Kobayashi, VP of Sony’s Japan Studio and head of Last Guardian’s development, told DICE Summit Asia today that Japanese games-makers must now appeal to western tastes or die.

“There are so many issues we have to solve, and the biggest challenge is that the market in Japan is shrinking – they key is gaining success in the US and Europe,” he said.

“At the time of the original PlayStation the Japanese market was one third of the global market, and production costs weren’t that high – so we were able to generate profit from that market alone.

“But now we’re in the era of the PlayStation 3, and the Japanese market is only one fifth of the global market – when it comes to production costs, those are swelling, so it means that unless we gain success in the overseas market our studio will go bankrupt. It’s a crisis we recognise,” he added.

Kobayashi admitted that Last Guardian was named as such to appeal to US and European gamers.

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10 Comments

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  1. Blerk

    Or say balls to the hi-defs and do DS games.

    #1 5 years ago
  2. rrod360lol

    Stop yabbering at conferences and finish it ffs :D

    [drums fingers]

    #2 5 years ago
  3. Blerk

    I actually think “Last Guardian” is a fairly poor name. It sounds so…. bland.

    #3 5 years ago
  4. freedoms_stain

    Does this mean Japan is going to start flinging out endless generic shooters?

    There’s a reason my collection of (console) games is Japanese dev heavy – I like their games as is!

    #4 5 years ago
  5. rrod360lol

    @Blerk Time to wheel out my “Newsagents management game” joke again :)

    #5 5 years ago
  6. Blerk

    Ha ha!

    #6 5 years ago
  7. Freek

    Hopefully it means they keep what works. But drop their archaic design decisions when it comes to level structure, save systems, online functionality.

    #7 5 years ago
  8. rrod360lol

    p.s. It’s THE Last Guardian btw, not just Last Guardian

    http://www.youtube.com/watch?v=WqvIITrYdyo

    #8 5 years ago
  9. endgame

    i actually think the game looks awesome. this and god of war 3 are probably the best reasons to buy a ps3 right now, actually, not right now, but in the future. so, what i mean is that some games should retain their initial ideas and feel, like mini ninjas did for example.

    #9 5 years ago
  10. The_Deleted

    Great, now we can play quirky games that won’t get a release over here (On a PS3,anyway), they aren’t going to make them any more and churn out the same shite we get non stop anyway. YAY! Progress!.

    #10 5 years ago