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February NPD – PS3 business is “hemorrhaging at retail,” says Greenberg

Friday, 20th March 2009 07:00 GMT By Patrick Garratt

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Aaron “Green Machine” Greenberg has claimed that Sony’s PlayStation 3 business is “hemorrhaging at retail,” based on a 2 percent year-on-year drop in hardware sales, announced by NPD last night.

“You can’t underestimate that we’re half the price of the PS3 at a time when consumers were looking for great value,” he told Gamasutra.

“The PS3 was down in February two percent even with the launch of Killzone 2 — that’s months of year-over-year declines. Xbox continues to head north while the PS3 is heading south. We’re gaining share.”

“But what we hear from our partners is that it’s not just PS3, it’s also PS2 down 62 percent year over year,” he continued. “With that business declining, and with the PS3 business declining, it’s been described to me as hemorrhaging at retail right now, and it just keeps getting worse.

“What we’re finding in our research is that a large portion of the volume we’re driving with Xbox 360 purchasers is actually PS2 owners choosing Xbox for the next generation. We’re switching people from the PlayStation brand over to the Xbox brand.”

PlayStation 3 sold 276,000 units in the US last month, the largest percentage increase of any hardware platform month-on-month.

Get the full figures here.

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23 Comments

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  1. lelik

    fatty fagberg

    #1 5 years ago
  2. desiredtime

    At least he’s final admitting that the 360 is only winning because it’s cheaper.

    #2 5 years ago
  3. G1GAHURTZ

    It’s all over baby!

    Even KZ2, the best that the PS3 has to offer, can’t save it.

    Doomed I tell ya… Doomed!

    #3 5 years ago
  4. Shatner

    yetyouclaimyouwillbebuyingadoomedconsolehowoddlol

    #4 5 years ago
  5. G1GAHURTZ

    Not now that they’re going to drop the price I’m not.

    You think I’m going to be one of those jokers who spend loads of money on a console only for the price to drop 2 weeks later!?

    You got the wrong guy.

    #5 5 years ago
  6. Shatner

    butnopricedrophasbeenannouncedloliguessyoujustmakeupexcuseslol

    #6 5 years ago
  7. Blerk

    Microsoft really need to shut Greenberg up now.

    #7 5 years ago
  8. G1GAHURTZ

    Yeah, you could be right Phil.

    I mean, why wouldn’t Sony tell everyone that they are about to drop the price of their console?

    It might go something like this… “We are about to drop the price of the most expensive next gen console on the market. Keep buying them anyway, we know you will, because we taught you the discipline and made you work enough overtime to buy one anyway.”

    #8 5 years ago
  9. Shatner

    itmightdoyesbutyoudontactuallyknowthatbecauseyourenotsonylol

    ‘experts’havesaid”pricedropiminent”formonthsnow.nothappenedlol

    #9 5 years ago
  10. G1GAHURTZ

    I don’t think I’ve ever seen a “Major retailer” ‘rumour’ turn out to be wrong before.

    #10 5 years ago
  11. Patrick Garratt

    It’s bullshit. It’s not happening yet.

    #11 5 years ago
  12. Shatner

    ihave.butthenthatswhytheycallthemrumourslol

    whathappensifthepricedoesntdropintwoweeks?lol

    #12 5 years ago
  13. Mike

    Go go team Greenberg.

    #13 5 years ago
  14. G1GAHURTZ

    If the price doens’t drop, then I’d be surprised.

    I don’t see why so-called major retailers would make this stuff up.

    It’s always happened like this before… First it’s rumours, then it’s future release catalogue scans, then the wfull announcement finally comes.

    It’s all very close to GDC too…

    #14 5 years ago
  15. Patrick Garratt

    It will come down, just not yet. I’m working on a story.

    #15 5 years ago
  16. G1GAHURTZ

    Cool!

    #16 5 years ago
  17. Shatner

    ofcoursethepricewilldropjustunlikelyinthenextfortnightlol

    #17 5 years ago
  18. SERAPHEMZ

    I hate that guy. Why doesnt he comment about how good the 360 is doing in Japan… 8k ??? Really ?

    And come one, only up 100k units? Thats not much to brag about, especially with the ps3 is twice the price as he states.

    #18 5 years ago
  19. Cort

    If the 360 is half the cost of a PS3 and on average – across the SKUs – the same or cheaper than a Wii, why is it not selling twice as many as the former and at least as many as the latter?

    And when is this man going to stop complaining about and slagging off the PS3 and start answering the question we all want to know? How many of that 28m are RRoD replacements? Given that for a long time the failure rate was something silly like twenty or thirty per cent, I’m willing to bet a large amount of money that the figure we’re waiting for has six zeros on the end of a first number that is greater than one………

    #19 5 years ago
  20. Psychotext

    Replacements aren’t included in the shipped figure Cort.

    #20 5 years ago
  21. Cort

    They are if replaced at stores.

    #21 5 years ago
  22. Psychotext

    Depends how the store handles it, but yeah it’s the sort of thing that might make a difference in Europe for sure.

    #22 5 years ago
  23. Shatner

    @20

    sayswho?microsoft?”yknow,thingsbreak”suuuuuuuuurelol

    #23 5 years ago