Fri, Mar 20, 2009 | 07:10 GMT
February NPD – PS3 business is “hemorrhaging at retail,” says Greenberg
Aaron “Green Machine” Greenberg has claimed that Sony’s PlayStation 3 business is “hemorrhaging at retail,” based on a 2 percent year-on-year drop in hardware sales, announced by NPD last night.
“You can’t underestimate that we’re half the price of the PS3 at a time when consumers were looking for great value,” he told Gamasutra.
“The PS3 was down in February two percent even with the launch of Killzone 2 — that’s months of year-over-year declines. Xbox continues to head north while the PS3 is heading south. We’re gaining share.”
“But what we hear from our partners is that it’s not just PS3, it’s also PS2 down 62 percent year over year,” he continued. “With that business declining, and with the PS3 business declining, it’s been described to me as hemorrhaging at retail right now, and it just keeps getting worse.
“What we’re finding in our research is that a large portion of the volume we’re driving with Xbox 360 purchasers is actually PS2 owners choosing Xbox for the next generation. We’re switching people from the PlayStation brand over to the Xbox brand.”
PlayStation 3 sold 276,000 units in the US last month, the largest percentage increase of any hardware platform month-on-month.
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Posted in: America, Hot, PS3, Retail, Trade
Tags: Aaron Greenberg, february npd 2009
23 comments
#1
lelik
20/03/09, 7:31 am
fatty fagberg
#2
desiredtime
20/03/09, 8:41 am
At least he’s final admitting that the 360 is only winning because it’s cheaper.
#3
G1GAHURTZ
20/03/09, 8:45 am
It’s all over baby!
Even KZ2, the best that the PS3 has to offer, can’t save it.
Doomed I tell ya… Doomed!
#4
Shatner
20/03/09, 8:56 am
yetyouclaimyouwillbebuyingadoomedconsolehowoddlol
#5
G1GAHURTZ
20/03/09, 9:00 am
Not now that they’re going to drop the price I’m not.
You think I’m going to be one of those jokers who spend loads of money on a console only for the price to drop 2 weeks later!?
You got the wrong guy.
#6
Shatner
20/03/09, 9:08 am
butnopricedrophasbeenannouncedloliguessyoujustmakeupexcuseslol
#7
Blerk
20/03/09, 9:12 am
Microsoft really need to shut Greenberg up now.
#8
G1GAHURTZ
20/03/09, 9:12 am
Yeah, you could be right Phil.
I mean, why wouldn’t Sony tell everyone that they are about to drop the price of their console?
It might go something like this… “We are about to drop the price of the most expensive next gen console on the market. Keep buying them anyway, we know you will, because we taught you the discipline and made you work enough overtime to buy one anyway.”
#9
Shatner
20/03/09, 9:19 am
itmightdoyesbutyoudontactuallyknowthatbecauseyourenotsonylol
‘experts’havesaid”pricedropiminent”formonthsnow.nothappenedlol
#10
G1GAHURTZ
20/03/09, 9:22 am
I don’t think I’ve ever seen a “Major retailer” ‘rumour’ turn out to be wrong before.
#11
Patrick Garratt
20/03/09, 9:26 am
It’s bullshit. It’s not happening yet.
#12
Shatner
20/03/09, 9:27 am
ihave.butthenthatswhytheycallthemrumourslol
whathappensifthepricedoesntdropintwoweeks?lol
#13
Mike
20/03/09, 9:31 am
Go go team Greenberg.
#14
G1GAHURTZ
20/03/09, 9:43 am
If the price doens’t drop, then I’d be surprised.
I don’t see why so-called major retailers would make this stuff up.
It’s always happened like this before… First it’s rumours, then it’s future release catalogue scans, then the wfull announcement finally comes.
It’s all very close to GDC too…
#15
Patrick Garratt
20/03/09, 9:50 am
It will come down, just not yet. I’m working on a story.
#16
G1GAHURTZ
20/03/09, 9:57 am
Cool!
#17
Shatner
20/03/09, 9:59 am
ofcoursethepricewilldropjustunlikelyinthenextfortnightlol
#18
SERAPHEMZ
20/03/09, 3:43 pm
I hate that guy. Why doesnt he comment about how good the 360 is doing in Japan… 8k ??? Really ?
And come one, only up 100k units? Thats not much to brag about, especially with the ps3 is twice the price as he states.
#19
Cort
20/03/09, 11:22 pm
If the 360 is half the cost of a PS3 and on average – across the SKUs – the same or cheaper than a Wii, why is it not selling twice as many as the former and at least as many as the latter?
And when is this man going to stop complaining about and slagging off the PS3 and start answering the question we all want to know? How many of that 28m are RRoD replacements? Given that for a long time the failure rate was something silly like twenty or thirty per cent, I’m willing to bet a large amount of money that the figure we’re waiting for has six zeros on the end of a first number that is greater than one………
#20
Psychotext
20/03/09, 11:43 pm
Replacements aren’t included in the shipped figure Cort.
#21
Cort
20/03/09, 11:45 pm
They are if replaced at stores.
#22
Psychotext
20/03/09, 11:59 pm
Depends how the store handles it, but yeah it’s the sort of thing that might make a difference in Europe for sure.
#23
Shatner
21/03/09, 12:32 am
@20
sayswho?microsoft?”yknow,thingsbreak”suuuuuuuuurelol