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Report: Namco moves to buy D3

Thursday, 12th February 2009 17:18 GMT By Patrick Garratt

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Namco has reached agreements to acquire 70 percent of D3′s shares, according to this Andriasang report.

The news apparently comes from a press release.

Namco hopes to acquire the full 100 percent of shares, at a price of 62,000 yen.

D3 will be turned into a wholly-owned Namco subsidiary.

Other detail from the press release outlines resulting benefits of the move:

  • Cooperation on overseas content expansion using such products as D3′s BEN10 series.
  • Increasing the value of D3′s content by tying it in with Bandai Namco Groups’ other “strategic business units” (the release mentions five such units: toys and hobbies, amusement facilities, game content, network, and video/music content).
  • Use of Bandai Namco Games content with D3′s casual games series
  • Use of D3′s content with Bandai Namco’s “multi-content” development system (this presumably refers to Bandai Namco’s ability to produce toys, anime and other products outside of games).
  • For North American content development, improvement of development efficiency through shared use of technology (game engines, etc.)
  • Cooperative development and promotions for mobile content
  • Offering of new types of play and new content by using the combined knowhow of Bandai Namco Games and D3

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