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Microsoft stands by 360 pricing strategy

Saturday, 17th January 2009 19:55 GMT By Mike

360addonsb1.jpg

Xbox 360 group PR manager David Dennis told Edge yesterday that despite Sony’s claims that Microsoft is “peddling add-ons“, you only need to look at the figures to see who has the right strategy.

“The strategy of having a console that is $200 more expensive that has features that people don’t potentially need or want but have to pay for – looking at [Sony's] sales numbers – I’d say it’s probably not the winning strategy at this point, especially given the current economic situation,” said Dennis in the wake of Microsoft announcing the biggest month in 360 history.

“Our strategy from the beginning was to have multiple SKUs with a very flexible offering so the customer can choose the experience that they want.

“If you don’t need a hard drive, you’re not forced to have one. If you don’t need Wi-Fi, you’re not forced to pay for one,” he added.

NPD results for December show that Xbox 360 is currently outselling PS3 by a ratio of 2:1.

By Mike Bowden

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10 Comments

  1. scuz

    shock horror people by in large are cheap bastards.

    way to go microsoft.

    #1 6 years ago
  2. Psychotext

    I’m note sure people would be so pissed off by it if all the accessories weren’t so overpriced. Some of it is utterly ludicrous.

    #2 6 years ago
  3. Retroid

    Agreed, the prices are daft. Especially memory cards and wifi (for those who want it).

    #3 6 years ago
  4. Psychotext

    Ha… yeah, the memory cards.

    Because not only is 64mb just a tad small for this day and age, but paying £22.99 for it? Niiiiiice.

    #4 6 years ago
  5. SticKboy

    God, the Xbox 360 really is shit, isn’t it ;)

    #5 6 years ago
  6. airdom

    Stickboy…not really, just buy one and stop being biased

    #6 6 years ago
  7. SticKboy

    I do own one (in fact I’ve just been playing Fable 2 for the last 6 hours!). No need to be so defensive, I was only trying to be funny! You’ve not seen Tonka’s comments, have you? It’s been a running joke…

    #7 6 years ago
  8. Psychotext

    God, SticKboy really is a bit shit, isn’t he?

    #8 6 years ago
  9. SticKboy

    B-B-B-BIASED!!!

    Hey, apparently I’m Morriss too ;)

    #9 6 years ago
  10. airdom

    well actually you can’t really beat Morriss haha

    #10 6 years ago

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