In a statement issued last night entitled, "Keeping Gaming and Entertainment Simple", SCEA has said that with PlayStation 3 you get "ten years of value with a future-proof system via firmware updates that offer new services and features."
Without wishing to leave anyone in any doubt as to whether Sony was addressing its competitors in terms with the above proclamation, Sony also released a price and feature breakdown table (below) proving that very point.
If that wasn't clear enough that the gloves were well and truly off then...well....read below:
"The Xbox 360 requires additional money, multiple upgrades and additional external devices, putting a burden on the wallet and adds clutter to the entertainment center.
"And the Wii’s lack of enhanced features comes at the expense of a comprehensive entertainment solution.
"So as PS3 continues to evolve without the need for additional parts or expenses, expect the competition to continue peddling add-ons in an effort to keep up with the Jones’." (Sony's emphasis)
By Mike Bowden