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Take-Two sues Chicago Transit Authority over pulled GTA IV ads

Tuesday, 6th May 2008 07:19 GMT By Patrick Garratt

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According to this Reuters report, Take-Two has sued the Chicago Transit Authority over its decision to pull $300,000 worth of Grand Theft Auto ads from public transport in the city last month.

The suit seeks an order for the transit authority to run the ads as well as monetary damages of at least $300,000.

The campaign was pulled after a report by a Fox News affiliate that questioned why the ad was allowed to run after a wave of violent crimes in Chicago, the suit said.

“Although we prefer to resolve these issues amicably,” a Take-Two spokesperson said in a statement, published on Gamespot, “the CTA has refused to discuss with us its outrageous decision to pull advertising for the critically acclaimed game Grand Theft Auto IV while running ads for other forms of popular entertainment with similar content, including mature-themed TV shows and R-rated movies.”

Don’t screw with Rockstar legal, CTA. Like the Mounties, they always get their man.

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2 Comments

  1. Shatner

    I see this as being no more complicated than a simple contract.

    If R* paid for a period of advertising space and CTA took down the advertising without reimbursing R* then the CTA have not kept their end of the bargain and should either put the advertising back up or refund their client.

    I’m sure both sides will add technicalities and complications to their arguments but I doubt it’s any more complex than that. And, if Fox News is the catalyst for this behaviour then, based on their alarmist and inaccurate coverage of videogames in the past, I find it difficult to sympathise with the CTA.

    In other news, many of the bus stops I passed on the way to work this morning had advertising panels devoted to GTA4.

    #1 7 years ago
  2. patlike

    I think there’s likely to be a loss of earnings aspect to it as well. And I agree with you, I think the CTA have been ridiculous in pulling the ads.

    A lot of the bus stops in Worthing are covered in GTA IV advertising. I almost took a picture of one yesterday, then thought better of it.

    #2 7 years ago

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