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Washington Times: Sony doing all in its power to "hinder" PS3


Let the good times roll. The Washington Times has accused Sony of being "determined to do everything in its power to hinder the market penetration of [PS3] in particular and Blu-ray in general."

In an editorial titled, "Sabotaging the Sony Playstation 3 market?" the paper says Sony has done nothing to move against disaster in the macro-economy by keeping the machine's price high, and that its Blu-ray marketing is a "losing strategy".

The piece goes as far to say that unless Sony's attitude to Blu-ray changes we could be looking at the demise of the format in its entirety.

"Sony and the rest of the Blu-ray manufacturers need to implement a radical shift in their marketing strategy: Hammer home the fact that not only will their new Blu-ray player play high-definition movies, it also will vastly improve the picture quality of their previously purchased libraries," says author Sonny Bunch.

"Without such a shift, the format might perish. Market penetration remains low, and every month people don't buy a Blu-ray player is a month they get closer to downloadable HD movies and the death of the format as a whole."

Hit the link. Be warned, though: it's grim reading. If that isn't enough anti-PS3 sentiment for you, check out CNN calling the machine "a sinking ship." It's just as cheery.

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