NPD figures for last month showed that PS3 hardware sales have dropped 19 percent year-over-year, down to 378,000 compared to 466,000 in November 2007.
- "It's the most expensive console on the market, $150 - $200 more than its rivals. Even if you believe the video game industry is 'recession-proof' (it isn't), a tanking economy makes consumers more price-conscious."
- "The PS3's big bonus is its ability to double as a Blu-Ray player. Too bad no one seems to care about hi-def DVDs. The differences between Blu-Ray and DVD are hard to see on a TV less than 50."
- "The PS3 just doesn't have any must-have titles exclusive to the console. LittleBigPlanet has generated decent buzz but isn't a game-changer, and neither is Sony's new virtual world Home."
The answer? "Deep price cuts."
Could all the rocket scientists congregate over here, please?