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Sony: Profitability more important than beating MS

There aren't a whole lot of dilemmas that can't be at least partially solved by the phrase, "But I'm making tons of money." Don't believe us? Let's test it out. Sony, take it away.

"So do we pass Xbox 360? At the moment, I think we're trying to just keep up with inventory and trying to move as many units as we can through the channel. It's also one of those things where, do we notice what Microsoft is doing? Obviously, they are our competition. But is it like we surpass Microsoft or we fail? No," PlayStation software senior brand manager Scott McCarthy told IndustryGamers.

"Our goal is to be profitable and we're going to achieve that this year and do even better next year," he added.

"That's been Nintendo's position for years. We have a very aggressive plan this year. And when we're profitable we're happy. If we happen to close the gap with Microsoft in the meantime, then that's good too."

So, the console war? It's more of a minor console altercation in which everybody wins and then awkward, a-bit-too-long hugs are exchanged afterward. Now then, can we stop verbally assaulting each other about it?

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