Boom. That's a megaton boom, baby. All for a trailer.
Rockstar's released, as promised, the first trailer for Max Payne 3. This comes two-and-a-half years after the game was first announced.
The game's being made by Rockstar's Vancouver studio, with help coming across from studios in New England, Toronto and London.
The video details how Max got his new job in Sao Paolo, as well as answering the question of how he went bald.
This is a ruddy great trailer that you can get below. Get watching, gringo.
Max Payne 3 launches next March for PS3, 360 and PC.