Speaking to VG247 at Games Convention in Germany last week, SCEE president David Reeves highlighted the difficulties in bringing the Movie Store service to European PS3s, but assured that SCEE "will get there" and launch the functionality on the Continent.
"On the video side, you will appreciate that when a movie comes out in Europe, if it's a Fox movie, it's not always Fox in Europe or Australia," he said. "So we can't take content from the USA and say, 'I'll talk to Fox headquarters in Europe,' because they don't have it, and that's happened with several movies.
"We have to talk to a thousand different people to get the rights… And it does take a little bit of time to get that sorted out for Europe, and we've got all the languages and all the different cultures. We're a bit behind, but we will get there."
The US Movie Store was announced and launch at E3.