Nintendo's launched IPlayForMe.com, a US DS campaign featuring Liv Tyler, Carrie Underwood and America Ferrera.
Apparently, "After you've spent all day working, there's got to be a good way to unwind. Liv found it, and for her it's called Brain Age 2."
Yeah. We're pretty sure it's called "loads of money," but we're just bitter. See Fit Liv "unwind" through the link.