Sony Japan has published a teaser site called 'dress'.
After lots of internet investigating we found this:
"Dress will take advantage of a unique avatar system that operates separately from the regular Home interface. Sony will be working with real-world fashion brands to provide your virtual avatar access to the latest fashions in Dress Town, which is supposed to recreate the feel of buying clothes in a real-world store."
Follow the link to see we're not lying.
By Mike Bowden