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First full Japanese TV spot debuts "If we play, we're friends" campaign

The first PlayStation Vita commercial is disappointingly less insane than its teaser suggested.

The cycling fellow is Eita Nagayama, an actor whose works include Tokyo Friends: The Movie and Dear Doctor. He shouts "I got a PlayStation Vita", as the uploader has helpfully speech-bubbled.

At the end of the trailer there's a making-of feature, too.

And that's it. No gazing at power plugs. No strange German cereal eating. No creepy-arse dolls.

Sony, I am disappoint.

Vita launches in Japan in mid-December, and arrives in Western markets in February.

Thanks, Andriasang.

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