Reggie Fils-Aime has suggested 3DS adopters have nothing to fear in response to questions about a possible "3DS Lite", or similar hardware revision - until after the holidays.
"It's interesting. We haven't even sold the first one and consumers are asking about what's next," the Nintendo of America president told MTV Multiplayer.
"I answer it this way. The 3DS is our key handheld device. It is going to be our key business driver for the balance of this year, through the holidays."
Having said that, Fils-Aime added that consumers could take advantage of Best Buy's redundancy insurance.
"If the consumer has a concern, buy it here at Best Buy because they've got a great program where you can essentially buy some insurance to make sure your product isn't obsolete.
"Not that the Nintendo 3DS will ever be obsolete! But certainly it's not something that consumers need to be concerned about."
MTV Multiplayer took issue with the NoA boss's claims, pointing out that after a year, the Best Buy insurance scheme nets you a similar trade-in credit bonus as offered by other retailers for free.
Nintendo's previous handheld consoles - the Game Boy, Game Boy Advance, and most notoriously, DS - all saw successive major hardware revisions over the course of their lifetimes, disgruntling early adopters.