Amazon is ready to make a big push into gaming.
According to a new report from The New York Times, Amazon is investing big into its games division in an effort to establish itself as a key player in the industry.
This is the company’s “most significant investment in original entertainment” since producing its own TV shows and movies. A big part of this is Amazon’s in-development cloud gaming service, dubbed Project Tempo. It’s been rumoured for a while that Amazon is working on its own game streaming platform, but this is the first time we’ve heard this codename.
Not much about that service is known, but sources told NYT that an early version of the service could arrive this year, but may be delayed to 2021. Cloud is only one part of Amazon’s plans for gaming, though.
The company has also its own development studios, with two games – the MMO New World and multiplayer shooter Crucible – both due for release in May. Amazon’s VP for game services and studios told the NY Times that it’s bringing “Amazon practices to making games.”
“The big picture is about trying to take the best of Amazon and bringing it to games,” said Mike Frazzini, Amazon’s VP for game services and studios.
Amazon is also working on interactive games it hopes would be a natural fit for Twitch, which it owns. “We love this idea that you have a player, a streamer and a viewer all sharing in this synchronous interactive environment of Twitch,” said Frazzini.