Sony says Spider-Man has the power to help them reach 100 million units in console sales by bringing new people into gaming

By Shabana Arif, Wednesday, 21 June 2017 17:36 GMT

Sony president and CEO Shawn Layden says Spider-Man is “the biggest chance” to broaden the pie that is their customer base.


The PS4 has sold over 60 million units so far, and Sony’s Shawn Layden thinks that console-exclusive Spider-Man will significantly help push that number towards his goal of 100 million units.

Talking to The Telegraph, Layden said, “Well, like I tell my sales guys, the first 60 million is the easy 60 million. To get to [100 million], it’s about how do we grow the pie?”

Layden’s strategy isn’t to steal business from competitors, but rather to draw more people in the world of gaming, thereby growing the consumer base. The plan for the European market is to focus on “social type of games” and the studios based there are already beavering away on such things.

“But for us in the US I think the biggest chance we have to broaden that pie is with a game like Spider-man,” he explained.

“Spider-man is probably the best known comic book character in the world and we can take that title – and the way that Insomniac has hit it out the park in realising that character in a way that finally Spider-man plays like you want him to play – I think we can bring people into gaming who may not be there yet through the power of that kind of character.”

Do you think Spider-Man is the system seller Layden believes it to be? Do you think PS4 sales can rocket towards 100 million units because of it? Chime in below.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.