Who’s responsible for this Hitman: The Complete First Season trailer?

By Brenna Hillier
31 January 2017 00:50 GMT

Hitman produces a suspiciously amusing trailer.

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Hitman is a game about murdering people that somehow manages to be as lighthearted and playful as you want it to be; the sandbox provides so much room for experimentation and emergent nonsense, and IO Interactive gets so creative with its tools, that missions can devolve into hilarious farces even when everything is going right.

So it makes sense that this new trailer for Hitman: The Complete First Season, the disc version releasing this week, shouldn’t take itself seriously. There are already plenty of po-faced trailers around that play up the dramatic and stylish face of Hitman, and it’s nice to see one that doesn’t take itself so seriously.

In general, video game marketing isn’t funny – even (or possibly especially) when it tries really hard to be. Hitman got a few chuckles out of me with this one, though. Well done, Square Enix marketing; this is by way of being a calendar event.

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