SCE America boss Jack Tretton has acknowledged that a lower price isn’t all the PlayStation 4 needs to succeed over its rivals.
“I think ultimately, the gamer looks at ten-year product lifecycles; they look at the software offerings; they look at the value proposition, and the lowest priced system isn’t always the most successful,” Tretton said in an interview with Bloomberg.
“But being cheaper than your competition is never a bad thing.”
“I feel like we’ve got the gamer on our side; I feel like we’ve got the development community on our side; and now we’ve got to execute,” he said.
“The most important thing to get right is the consumer proposition, the value proposition. That people say, ‘I saw it, it looks great, I’ve got to have it.’ And if that’s the answer, then you’ve got a winner on your hands.”