Tretton: PS4 price advantage “never a bad thing”, but Sony must “execute” on launch

By Brenna Hillier, Friday, 23 August 2013 03:02 GMT

SCE America boss Jack Tretton has acknowledged that a lower price isn’t all the PlayStation 4 needs to succeed over its rivals.

“I think ultimately, the gamer looks at ten-year product lifecycles; they look at the software offerings; they look at the value proposition, and the lowest priced system isn’t always the most successful,” Tretton said in an interview with Bloomberg.

“But being cheaper than your competition is never a bad thing.”

The PS4 is off to a strong start with pre-orders, Sony said recently, even outpacing PS2 and PS3, and Tretton said all Sony needs to do is follow through on its promises.

“I feel like we’ve got the gamer on our side; I feel like we’ve got the development community on our side; and now we’ve got to execute,” he said.

“The most important thing to get right is the consumer proposition, the value proposition. That people say, ‘I saw it, it looks great, I’ve got to have it.’ And if that’s the answer, then you’ve got a winner on your hands.”

Thanks, Gamespot. [image]

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