Sony to release PS4 below $400 at retail – analyst

By Stephany Nunneley, Friday, 7 June 2013 20:12 GMT

Sterne Agee analyst Arvind Bhatia has stated in an investors note that Sony will release PlayStation 4 at retail below $400 later this year. He said Sony learned its lesson after launching PS3 for the “extremely high” price of $600 in 2006. Bhatia said the firm will release PS4 below $400 even if it loses money on it. He also added that a sub-$400 price point would be a “pleasant surprise,” from Microsoft. Via Gamespot.

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