Xbox One team discusses “holistic” design approach

By Stephany Nunneley
30 May 2013 16:57 GMT

Microsoft has released a blog post discussing how Xbox One, development of which started in 2010, was designed with a “holistic” approach in mind.

According to the post and its accompanying video, the console was designed to look good and be a functional all-in-one living room product. The firm also chose the “blackest black” possible for the color so it would blend well into the room yet allow the colorful buttons on the controller to stand out more.

“We wanted to think from a holistic perspective,” said creative director, design Ramiro Torres. “When designing anything on Xbox, you have to consider everything from the way the hardware and user interface looks, to the way the box and branding is expressed. Everything has a role in the way you experience a brand.”

“Many people may not notice some of the small design touches,” said designer Carl Ledbetter, an 18-year veteran of Microsoft who led industrial design on Xbox 360 S and Kinect.

“But we take pride in our craftsmanship in making sure everything is perfect. We want to create something that is exciting and will please our customers, both old and new. Nailing every last detail is critical.

“Having the design and engineering teams working closely together was paramount to the design process. It makes it faster and more efficient, and allowed us to rapidly prototype new samples for testing. Constant iteration was instrumental.”

Read the full post through the link and look at the video below.

Watch on YouTube

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