Microsoft seeing “good growth” in UK for Xbox Live

By Johnny Cullen, Wednesday, 18 April 2012 14:15 GMT

Xbox Live UK product manager Pav Bhardwaj has said the service is seeing “good growth” in Britain year-on-year.

Bhardwaj said the growth included Arcade, Games on Demand and add-on content through Xbox Live Marketplace.

“We don’t have any particular numbers as such, but we’ve seen good growth with the arcade titles, and the game add-on business is in growth as well,” he said in an MCV interview.

“We’re really pleased with how it’s going. We’re bringing new titles out constantly. We brought out a number of titles a few weeks ago, and now we have Trials Evolution, Minecraft, Bloodforge and Fable Heroes. It’s a new set of amazing IP and some amazing games.”

Games on Demand growth is also up.

“It really is a successful part of our business, we’re very pleased with the growth of Games on Demand and it continues to do really well,” continued Bhardwaj. “People are buying the games at full price and downloading them all too.

“Both sides of Microsoft Studios – retail and the Xbox Live marketplace – have been growing year-on-year.”

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