Sega: Colonial Marines is not an “assembly line”

By Brenna Hillier, Thursday, 26 January 2012 23:00 GMT

You can’t rush art, Sega advised us when asked about the delay to Gearbox’s Aliens: Colonial Marines.

“Aliens: Colonial Marines is a process of creativity and invention and those don’t necessarily follow the structure of an assembly line,” a representative said in a statement.

“While setting clear goals, deadlines and predictions is helpful, they are often subjective. We don’t want to sacrifice the creative process just for the sake of following a blue print.

“We prefer to have the creative discovery shape that blue print because our goal is to make a great game, and we are prioritizing this goal over the previously targeted date.”

Aliens: Colonial Marines had been expected in northern spring, but an update to the official website revealed a delay into autumn.

The final release is expected on PC, PlayStation 3, Xbox 360 and Wii U.

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