Quick quotes: Ubisoft a creativity-loving “evil empire”

By Johnny Cullen
14 November 2011 13:28 GMT

“I’ve been around the industry and I’ve haven’t found a company that loves the idea of new ideas, new content, new franchises, new games more than Ubisoft. It’s really at the heart of everything we do. Sometimes, when you look at these big groups from the outside, it looks like, ‘Oh, there’s just this big monolith-planning evil empire thing,’ right? And I can tell you on the inside, yeah it’s the evil empire, but at the same time, this particular empire loves creativity.” – Ubisoft Montreal creative director Jason VandenBerghe, speaking to CVG on the importance of new IP to the publisher.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

VG247 merch