“I’ve been around the industry and I’ve haven’t found a company that loves the idea of new ideas, new content, new franchises, new games more than Ubisoft. It’s really at the heart of everything we do. Sometimes, when you look at these big groups from the outside, it looks like, ‘Oh, there’s just this big monolith-planning evil empire thing,’ right? And I can tell you on the inside, yeah it’s the evil empire, but at the same time, this particular empire loves creativity.” – Ubisoft Montreal creative director Jason VandenBerghe, speaking to CVG on the importance of new IP to the publisher.
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