“If I was trying to sell $49 pieces of plastic to people then yes, I’d be worried too,” says Rovio

By Stephany Nunneley, Tuesday, 29 March 2011 21:36 GMT

Rovio has responded to Nintendo’s remarks over smartphones being detrimental to the game development industry.

Rovio’s Peter Vesterbacka doesn’t agree, and believes console manufacturers need to rethink how digital distribution is handled on the systems in order to continue competing.

“It’s interesting to see people like Nintendo saying smartphones are destroying the games industry,” Vesterbacka told MCV. “Of course, if I was trying to sell $49 pieces of plastic to people then yes, I’d be worried too. But I think it’s a good sign that people are concerned – because from my point of view we’re doing something right.

“Look, the console market is important, but it’s also… It’s not dying, but not the fastest-growing platform out there. We don’t see it the way others do. A lot of people in the game industry, they think the ‘real’ games are on consoles. You’re only a ‘real’ games company if you do a big-budget game. But we don’t have that inferiority complex.”

Angry Birds, which has been downloaded over 100 million times for smartphones recently hit PSN, but not on XBL. At GDC, a Microsoft employee publicly wagged a finger at Rovio for a bit slow getting to consoles, but Rovio said the game not hitting XBL is Microsoft’s fault due to slow content approval.

“Is that our fault? No, that’s their problem,” he countered. “There is no reason why, when you do digital distribution on console, you couldn’t do frequent updates. It’s just a legacy way of thinking. And if the consoles want to stay relevant they have to start mimicking what’s going on around them on app stores, smartphones and online. It’s the only way, because people expect games to stay fresh.

“If you pay $59 or $69 dollars and you get no updates – but you pay 99 cents for a game in the App Store and get updates every month, then it sets the expectations higher. So the pressure is definitely on those guys.”

Thanks, IndustryGamers.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.



Angry Birds

Peter Vesterbacka


  • Angry Birds developers raise $3.6 million for Boomlagoon game studio

    Boomlagoon, the Helsinki-based game development studio founded by former Angry Birds creators, has raised $3.6 million in funding which will aid the studio in the development of mobile titles.

  • Angry Birds Epic is a turn-based RPG with a crafting system

    Angry Birds Epic has been announced by Rovio after teasing the game last week. The game is turn-based RPG with a crafting system which allows players to create armor, weapons and potions from items earned in-game or through microtransactions. The game will be soft-launched in Australia and Canada this week on iOS, after which it […]