SCEA to kick off Kevin Butler-esque PSP ad campaign

By Johnny Cullen, Friday, 21 May 2010 09:59 GMT


SCEA’s set to begin an all new PSP ad campaign in the US. But while there’s no Kevin Butler in sight, there is someone like him set to fit his boots.

Ad agency Deutsch LA, the company behind the Butler campaign, will kick off a new advertising offensive on the handheld, with the creation of 12-year old PSP fanboy Marcus Rivers.

He will become a deputy of PlayStation, from deputy of unbelievable game deals to sibling relations, with his first ad seeing him meeting up with Butler, bashing “noob kids” who end playing games on phones.

Already, adverts have already been set up for ModNation Racers and Metal Gear Solid: Peace Walker.

The Butler ads are awesome, so lets hope these ones are as well.

Thanks, Siliconera.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.



Kevin Butler

  • Sony hires new advertising agency to replace Kevin Butler firm

    Sony Computer Entertainment America has signed up with New York advertising agency Bartle, Bogle, Hegarty. GamesIndustry reports Sony considered “outstanding” proposals from Anomaly, 180LA and former agency Deutsch before settling on the new team. Deutsch was responsible for the successful and popular Kevin Butler campaigns and its wit will be much missed; unfortunately it seems […]

  • Kevin Butler's Sony lawsuit settled out of court

    Actor Jerry Lambert, aka Sony’s Kevin Butler, has settled the lawsuit with his former employer out of court.

Marcus Rivers