EA launches first-ever EA Sports branded prepaid debit card

By Stephany Nunneley, Thursday, 3 December 2009 15:26 GMT

easportslogo

EA has announced the first-ever game branded reusable debit card, and it will accumulate EA Sports Rewards.

The reloadable card allows users to get a percent back from every purchase made with it, thus allowing one to redeem EA Sports Rewards Points that can be used to purchase select game titles.

“The EA Sports DebitSmart Visa Prepaid Card is a great opportunity for us to offer our community of loyal customers a new way to purchase and save on their favorite EA Sports game titles,” said said EA Sports marketing VP, Todd Sitrin. “Consumers use the card while making their everyday purchases and are rewarded with EA Sports video games.

“This program is a perfect marriage of encouraging responsible spending while providing a unique reward program.”

It works like a normal Visa debit card folks, usable at ATMs, shops and the like – only it is prepaid. You have to reload it with cash.

Full PR below the break with extra details.

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Electronic Arts Inc. (NASDAQ:ERTS – News) has made it easier for loyal gamers to buy their favorite EA SPORTS™ titles with the launch of the first-ever EA SPORTS branded prepaid debit card. The reloadable prepaid debit card enables users to receive a percent back from every purchase at thousands of brick-and-mortar and online retailers to redeem points (“EA SPORTS Rewards Points”) that can be used to purchase select EA SPORTS game titles.

“The EA SPORTS DebitSmart Visa® Prepaid Card is a great opportunity for us to offer our community of loyal customers a new way to purchase and save on their favorite EA SPORTS game titles,” said Todd Sitrin, Group Vice President Global Marketing at EA SPORTS. “Consumers use the card while making their everyday purchases and are rewarded with EA SPORTS video games. This program is a perfect marriage of encouraging responsible spending while providing a unique reward program.”

The Visa-branded EA SPORTS prepaid card is reloadable and funds can be allocated from a payroll direct deposit, checking account, another prepaid card or at thousands of GreenDot and Western Union retail locations nationwide including Wal-Mart, CVS/Pharmacy, Walgreens, Rite Aid, 7-Eleven, and Radio Shack. The EA SPORTS DebitSmart™ Visa® Prepaid Card can be used to make purchases at more than 20 million locations where Visa prepaid cards are accepted and have access to millions of ATM’s worldwide.

EA SPORTS prepaid cardholders can earn “EA SPORTS Reward Points” at over 26,000 community brick-and-mortar retailers including Macy’s, Barnes and Noble, Sunglass Hut, Office Max, Papa John’s and Coldstone, more than 700 online retailers including Wal-Mart, Target, Netflix, Apple iTunes, Gap, and Toys ‘R’ Us and at select grocery and convenience stores. Cardholders can then redeem their “Game Cash” at the EA SPORTS store by visiting www.EASPORTSrewards.com.

Enrollment can be done online or over the phone by calling 877-732-7114 for the EA SPORTS DebitSmart™ Visa® Prepaid Card.

The EA SPORTS DebitSmart Visa® Prepaid Card was created in partnership with Coconut Creek, Florida-based StorValue Card Solutions, LLC, the industry leader of co-brand and rewards based general purpose reloadable prepaid card products and is issued by MetaBank™.

For EA SPORTS prepaid card assets, go to www.info.ea.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA MobileTM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Comments