If you don’t build it into the main game, they will come, apparently. Dragon Age’s DLC, which released alongside the full game last week, has already plucked $1 million from players’ all-too-willing wallets.
“Dragon Age just launched about a week ago, it’s doing very well,” said EA executive VP and CFO Eric Brown. “The game was designed at the outset to have extensive PDLC [paid downloadable content] at launch, as well through the next 12-plus months of its lifespan. We’re well past one million in PDLC, so the attach rate appears pretty good.”
Whoa, whoa, Dragon Age. Can’t we slow down a bit? We’ve hardly even spent 15 hours together, and you’re already talking white picket fences and DLC. Granted, we’re absolutely head over heels for you so far, but we’ve been burned before.