BlizzCon adds up to a “substantial loss” for us, says Blizzard

By Nathan Grayson
18 September 2009 02:13 GMT


All the exclusive, convention-only Murloc plushies in the world can’t recoup the cost of cramming 20,000 frothing fans into the Anaheim Convention Center, it seems. During the 2009 Austin GDC, Blizzard co-founder Frank Pearce explained that – while certainly an excellent marketing opportunity – BlizzCon does quite a number on Blizzard’s wallet.

“BlizzCon is operated at a substantial loss for the company,” said Pearce. “It’s a huge marketing opportunity, so that’s the benefit we get out of that. But in terms of any kind of financial gain, it actually is a loss for us.”

As to how many arms and legs the company pays each year, Pearce wouldn’t say.

Fear not for BlizzCon, though. The jolly blue gaming giant loves its fans, and treats the massive gathering as “an operating expense.”

Thanks, GameSpot.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

VG247 merch