Sony: Cheap PS2 could take Wii market share

By Patrick Garratt, Wednesday, 1 April 2009 07:30 GMT


SCEA marketing boss John Koller’s told GameDaily he believes his newly-cheapened PS2 could crash Wii’s American party.

“We do think the $99 price point could steal some share [from Wii],” he said.

“From a technological standpoint, the Wii is much closer to the PS2 than it is to the next-gen consoles. It’s obviously not an HD box and the software development is on a par with where PS2 development is, so that’s a much more realistic and similar demographic.”

Sony made its “big” announcement regarding the ancient machine yesterday, dropping its price to $99 in the US and €99 in mainland Europe.

“We feel very confident that the $99 price level will allow us to grab our share [of the young and female audience],” Koller added.

PS2 is available at the new price point today.

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