Microsoft targets women with US “Tupperware parties”

By Patrick Garratt, Monday, 2 February 2009 07:04 GMT


Microsoft is apparently holding Tupperware-style parties in the US to attract women to Xbox 360.

If you’re not familiar with Tupperware parties, they involve a woman getting a stock of plastic boxes, inviting all her friends round and selling them. A bit like Ann Summers parties. But with kiddy sandwich packs instead of dildos.

From Ft Myers, FL-based

On a recent Saturday, about 1,000 women across the country moonlighted as marketers for Microsoft’s newest Xbox services.

House cleaners, hairdressers, guidance counselors and IT technicians got a $150 pack of Xbox freebies for opening their homes to at least 10 friends or relatives…

Microsoft signed up Maldonado and the others to drum up interest among women like them in the services and the newest Xbox console, whose price was cut in the fall to $199.

“We’ve sold 20 million consoles to date globally since we launched three years ago,” says Heather Snavely, Microsoft’s director of interactive entertainment business global platforms. “In order to get to the next 20 million, we need to get a new audience of women and teens. We’re going after them in ways that are different than ways we’ve done before.”

Thanks, SAI.

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