US Club Nintendo rewards “weighted more toward physical goods”

By Patrick Garratt
15 November 2008 10:22 GMT


The American Club Nintendo is going to be designed to allow fans to get actual, real things in the post, NoA’s Cammie Dunaway told MTV this week.

“It’s weighted more toward physical goods: more like the Japanese program than the European which is pretty much digital,” she said.

The US version of Nintendo’s reward scheme will release this year, said the exec, and will help with market research as well as rewarding punters.

“When you purchase a Nintendo product, you go on and you say that you’ve purchased a Nintendo product, you get points for that,” Dunaway said.

“You also get points for filling out surveys to talk about your experience with the product. You actually get points before you purchase, if you indicate an interest in purchasing… So it really helps us to gauge marketplace demand.

“As you collect points — these are actually gold coins — you’re able to trade them in for real merchandise.”

No fixed date yet. More through there.

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