Studio-led approach is working for Eidos, says Livingstone

By Patrick Garratt
8 September 2008 15:25 GMT

Speaking to MCV, Eidos boss Ian Livingstone has said that the company’s re-jig is coming on apace, with the new, studio-led ethic working well.

“The restructuring is going very well,” he said. “We have been very upfront about what we are as a business and where we are going.

“We have put in place a studio-led and product-centric operation and everybody is now happily on board.”

The exec added by way of explanation:

“Studio-led means that operationally we have moved publishing responsibilities such as brand, PR and marketing into our key studios.

“This means bringing people closer to games so that the whole team offering can be creatively driven. Having a focused team based around our cornerstone franchises means one team based in the same office, country and time zone so that they can explore every opportunity directly alongside the game’s development.”

As long as it makes Deus Ex 3 good, Ian, we’ll be groovy.

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