Speaking to GI, Ubisoft UK MD Rob Cooper has admitted the publisher’s PSP support is lacking, a situation that won’t change until Sony finds a way forward for the handheld.
“Certainly, we still see it as a viable format,” he said. “But we’re not developing too many games on it until we get some direction. They’ve got to decide what they want to do with it, and come out clearly and say, ‘this is our strategy, this is our process and this is how publishers can get behind it’.”
Cooped added: “I don’t think it’s a pricing issue. As a publisher I’ll always say pricing is not the first point of call. I don’t think dropping the price of games is going to sell more product or hardware.
“It’s direction, a real strategic decision by Sony as to what it wants to do with that product. It’s a great shame that sales are at the level they are, because you’ve got a hardware system that is absolutely beautiful.”
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