EA’s going to be the exclusive games sponsor of Sci-Fi-London, the event’s announced, and will apparently be showing playable code of Mass Effect, Command & Conquer 3: Kane’s Wrath, Spore, Boom Blox and promising horror title Dead Space.
The show is held this year at the Apollo West End theatre in London, and will run from April 30 to May 4. Details after the link.
Electronic Arts UK Signs as Official Games Sponsor for SCI-FI-LONDON
SCI-FI-LONDON today announces that Electronic Arts, the world’s leading interactive entertainment software company, will be the official games sponsor for this year’s SCI-FI-LONDON, the UK’s only dedicated science fiction and fantastic film festival which will run from 30 April – 4 May 2008 at the Apollo West End theatre.
As exclusive games sponsor, EA will be showcasing PC and console titles as part of the festival line-up, to include Mass Effect™, Command & Conquer™ 3: Kane’s Wrath, Spore™ and BOOM BLOX™, while festival-goers will also get the chance to see a sneak preview of the forthcoming epic space horror game Dead Space™. As well as seeing exclusive trailers for the games before film screenings, there will be opportunities to play them and win merchandise.
Festival Director Louis Savy said: “We are extremely pleased to have secured EA as our key sponsor for this year’s SCI-FI-LONDON festival. Their current and upcoming title roster fits perfectly with our programme, which aims to appeal to a variety of science-fiction fans. Visitors to the show will be in for a treat as they get to see and play some of EA’s incredibly cinematic and sometimes scary games.”
Gary Booker, EA UK Marketing Director, said: “We’re excited to be involved for the first time with SCI-FI-LONDON, a key event for the UK’s science-fiction film fanbase. Great story-telling isn’t limited to the big screen and we’ll be at the festival to show that video games offer a fantastic way of telling and interacting with these stories at the same time.”
EA activities during the festival will include:
* The chance for visitors to play some of its key current titles as well as sneak peaks and demos of unreleased games
* Big-screen trailers and teasers
* Supporting SCI-FI-LONDON’s artist-in-residence, The Artful Dodger (aka A-Dee), who will create a series of science fiction themed canvases in the window of Forbidden Planet (Shaftesbury Avenue, WC1) from 24th April for 7 days.
Further details of EA’s presence at SCI-FI LONDON will be revealed as the festival draws closer.
About the festival
Now in its 7th year, SCI-FI-LONDON screens world and UK film premieres, documentaries and a selection of classic science fiction titles. SCI-FI-LONDON also has a strong international shorts programme and is screens a short film ahead of every feature screening. It also runs a film school and filmmaking competition to encourage more science fiction film to be made in the UK.
About Electronic Arts
Electronic Arts Inc. (NASDAQ: ERTS), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA™, EA SPORTS™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.
EA™, EA SPORTS™, EA SPORTS BIG™, POGO™, BOOM BLOX™, Command & Conquer™ 3: Kane’s Wrath, Spore™, Command & Conquer 3 Tiberium Wars™ and Dead Space™ are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Mass Effect is a trademark of Bioware. Wii and WiiConnect24 are trademarks of Nintendo. “PLAYSTATION” is a registered trademark of Sony Computer Entertainment Inc. Xbox and Xbox 360 are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.
For information on SCI-FI-LONDON contact:
Frazer Nash at Frazer Nash Communications:
Tel: 44 (0) 1296712522
Louis Savy, Festival Director:
Tel: +44 (0) 77537 46621
Notes to editors
SCI-FI-LONDON SEVEN –
Wed 30 April – Sun 4 May 2008
Apollo West End, 19 Regent Street
London SW1Y 4LR, UK
About the festival:
The UK’s only science fiction and fantastic film festival, SCI-FI-LONDON is set to deliver its seventh festival in 2008. Over the last 6 years SCI-FI-LONDON has shown itself to be a hit with venues, sponsors, film studios and our audience. Each year screening attendance has topped 80% and we have consistently attracted excellent media attention.
The festival continues to bring fun, challenging and interesting movie premieres to the UK along with our programme of rarely screened classics. We pride ourselves on delivering World, UK and London premieres (WILD ZERO, VERSUS, AKIRA, FALL OF THE LOUSE OF USHER, SLIPSTREAM, AVALON, MOTHMAN PROPHECIES, THE MACHINIST, PRIMER, FINAL FANTASY:ADVENT CHILDREN, CONFEDERATE STATES OF AMERICA, PAPRIKA and 28 WEEKS LATER) and a dynamic shorts programme, which has sold out every year.
CONFIRMED FOR SCI-FI-LONDON 7:
(2007, RUSSIA, MIKHAIL KHELBORODOV) Based on the novels by Ivan Ohlobystin.
In the not-so-distant future, a crew of ex-commandoes is assigned an important secret mission. This is a welcome opportunity for the retired soldiers to be reunited with their brothers-in-arms. But there are few old scores between them that have yet to be settled, and this bad blood could threaten the whole mission. This team of super pros realize that there are more important things than sticking to the Paragraph-the code of the commando. And they soon discover that the real danger lies not in the weapons base where they have been posted, but within their own team.
(2007, RUSSIA, NIKOLAI LEBEDEV)
Based on a best-selling Russian novel, Nikolia Lebedev’s THE WOLFHOUND spins an epic sword and sorcery tale of a fierce warrior’s quest for revenge for the death of his parents. Four years in the making, with the biggest budget in Russian history, THE WOLFHOUND is a gripping, action-packed feast that will delight fans of LORD OF THE RINGS, CONAN and KRULL.
Right up there with the best Hollywood (and New Zealand!) sword and sorcerer genre films, but we think it is better as the characters aren’t the usual polished American or seasoned British actors.
(2007, USA, Dean Ronalds)
Berm-Tech Industries is a front for a sect of vampires the world would’ve otherwise forgotten. But they’ve kept themselves going through a communal approach; they work together and all live in the same building to make sure their numbers, which certainly aren’t growing in the 21st Century, at least don’t diminish.
Problem is the top man at Berm-Tech (Darrell Hammond) has contracted a disease which causes him to start losing his memory. Not only has he forgotten he is a vampire but he hires a couple of new people to the secretive company.
One of the new employees, PD Landry (Judd Nelson) is a time-and-motion guy brought in to improve productivity! While the second, Pearl (Amy Davidson) quickly captures the heart of Otto Granberry (Steve Burns) our faithful vampire computer guru and narrator. Not only this but members of Berm-Tech suddenly begin to disappear and Pearl begins to grow suspicious of the companies’ vampire-like qualities, Otto must solve the case, win the girl and save the day.
Creatively scripted, this low budget independent film is the kind that demonstrates how filmmakers can perceptively make an entertaining movie without having a huge Hollywood budget.
Starring: Darrell Hammond, Judd Nelson, Steve Burns, Amy Davidson, Jason Mewes and Robert Wagner
“It’s like if the Coen brothers had made Shaun of the Dead” AintItCool.Com
Other things happening at the festival will include a 48hour Film Challenge being held in conjunction with the SciFi Channel and SCI-FI-LONDON.TV