According to this, Nintendo is teaming up with London’s Science Museum to promote something called Play Away the Calories, designed around Wii Fit.
“Could video games make you healthier? With adult obesity rates having almost quadrupled in the last 25 years, might more interactive games technology really increase our fitness? Come along to play, and discover for yourselves,” said Nintendo, ostensibly with no trace of irony.
If you’re nearby and fancy going, the event is free and you can email email@example.com or call +44(0)20 7942 4040. You do need to pre-book if you’re interested, and one can find a little more info here.