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1 billion virtual world users in the next decade, says report

According to this GamesDaily piece, a Strategy Analytics report has predicted that more than 1 billion people will use virtual worlds in the next ten years.

The firm claims this will present an MMO service opportunity of some $8 billion.

"Despite a multitude of challenges, virtual worlds present a unique marketing opportunity to target a highly sought demographic, and virtual worlds should be part of a company's marketing portfolio," said Strategy Analytics president Harvey Cohen.

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