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Kim Kardashian’s mobile game will probably make $200 million this year

Friday, 11th July 2014 06:15 GMT By Brenna Hillier

You can make up your own damn jokes about this, I’m too busy sulking and ignoring my electricity bill.

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Kim Kardashian: Hollywood is expected to make up to $200 million through in-app purchases this year, analyst Doug Creutz told Bloomberg.

“There’s no such thing as bad publicity, right? Obviously, Kim Kardashian’s brand has driven people to download the game. But at this point, the game has taken on a life of its own,” Creutz said.

Gamespot made a compelling comparison: it took mobile phenomenon The Simpsons: Tapped Out a whole year to reach $100 million, whereas Kardashian’s game is expected to double that figure just six months from its late June launch.

Developer Glu Mobile has seen a share price increase of 44% since the game launched, topping the App Store charts.

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3 Comments

  1. Dragon

    I am a strong advocate of letting people enjoy what they like and what they spend money on, but in this case…

    I still don’t believe it will happen though, and its mostly predictive speculation. I have faith in humanity.

    “On that day, mankind received a grim reminder: we lived in fear of the mobile games and were disgraced to spend money in these scams we called in-app purchases.”

    #1 5 months ago
  2. Panthro

    They should add this to the PS4 and Xbox roster, would bulk out the game libraries massively.
    Plus you could sit on the couch sippin’ some dew with your imaginary families sharing in on the good times of the new Kim Kardashian game. Just like the families in the Kinect trailer’s.

    But really. Who cares.

    The people who will be playing this will be single mothers with no jobs and curious teenage girls who see the new kardashian game and download it out of curiousity.
    I hope they make enough money and make a sequel and then bleed those customers dry and then do it again, its funny to watch these crazy games take off.
    Just dont infect real games and I’m okay with it. The state of mobile games have been fucked for years. It’s not like they can be fixed now.
    Mobile crowd love them so let them get on with it

    #2 5 months ago
  3. YoungZer0

    And this is why I think it’s important to make a distinction between casual and “hardcore” gamer. Who plays this kind of crap?

    Does you mom play it? DOES SHE?!

    #3 5 months ago

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