You can make up your own damn jokes about this, I’m too busy sulking and ignoring my electricity bill.
Kim Kardashian: Hollywood is expected to make up to $200 million through in-app purchases this year, analyst Doug Creutz told Bloomberg.
“There’s no such thing as bad publicity, right? Obviously, Kim Kardashian’s brand has driven people to download the game. But at this point, the game has taken on a life of its own,” Creutz said.
Gamespot made a compelling comparison: it took mobile phenomenon The Simpsons: Tapped Out a whole year to reach $100 million, whereas Kardashian’s game is expected to double that figure just six months from its late June launch.
Developer Glu Mobile has seen a share price increase of 44% since the game launched, topping the App Store charts.