Amazon Fire TV “isn’t trying to be a game console,” says Larsen

Thursday, 3rd April 2014 10:01 GMT By Dave Cook

Amazon Fire TV was announced last night, attracting a wave of praise and sceptisicm from both sides of the fence. The big issue? Many gamers reckon it can’t compete as a games console, so it’s just as well that Amazon Kindle vice president Peter Larsen doesn’t see it as a games console at all.

amazon fire vid

You can check out our report on the Amazon Fire TV announcement, specs, trailer and more through the link, where we’ve listed everything you need to know so far.

We’ve also got a details for Amazon Fire TV game Sev Zero, a shooter that will launch exclusively on the device and has been developed in-house.

Now, speaking with Engadget, Larsen stressed that Kindle Fire TV, “isn’t trying to be a game console.”

Engadget writer Ben Gilbert later posted this on Twitter:

As MCV has noted, the message seems to conflict with Amazon’s official Fire TV descriptor, which states that the device, “beats out Apple TV, Roku, and Chromecast for serious gamers because it comes preloaded with Splashtop to enable 3D gaming/remote desktop to TVs – watch out game consoles.”

It’s a mixed message for sure, given that Amazon has purchased Killer Instinct developer Double Helix Games and has its own in-house game studio.

We’ll have more on Amazon Fire TV as it comes.



  1. Dragon

    Who cares? It can be a toaster, it should just sell.

    #1 9 months ago
  2. schnide

    I think the reason for the mixed messaging is pretty clear – the true position is:

    “It’s not primarily a games console, but it does play games because some people like to do that. And if it happened to be a big hit as a games console, we wouldn’t complain about that either.”

    Just like Apple didn’t focus on the iPhone’s ability to play games too much when it first came out, which then went on to hoover up millions upon millions of casual gamers across the world.

    But all that doesn’t quite as easily fit into a soundbite.

    #2 9 months ago
  3. Dragon

    “It only does everything”
    Good soundbite, expecially when coupled with Kevin Butler.

    #3 9 months ago
  4. varsas

    A direct competitor for the Vita TV?

    #4 9 months ago
  5. Michael Ireland

    @varsas The Vita TV is almost completely irrelevant in the consumer’s eye.

    #5 9 months ago
  6. Dragon

    @Michael Ireland ,
    And how is Amazons offering any different from what Vita TV is offering in Japan?

    #6 9 months ago

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