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PS4 Camera and Twitch “much, much more fun” than Sony anticipated, says Yoshida

Friday, 21st March 2014 01:16 GMT By Brenna Hillier

PlayStation 4′s Twitch app has proved so popular that the console’s camera is in very short supply. Sony had no idea it would be such a winner, SCE Worldwide Studios boss Shuhei Yoshida has said.

playstation_camera_ps4

The PS4 camera has sold over 900,000 units, with an attach rate of 15%, Sony revealed at GDC this week.

PS4 camera stock has since run very low, with some retailers jacking up prices, but this wasn’t intentional; Yoshida told Polygon Sony made a mistake.

“It was a total miscalculation by our marketing guys,” he said.

“They came up with the initial demand in that conventional way and it was very, very low.”

Sony calculated demand for the camera by looking at sales projections for launch games which support the camera, completely overlooking the Twitch app.

“Using the camera to broadcast yourself is much, much more fun they they thought and they didn’t quite get it,” Yoshida said.

Sony has ramped up production of the peripheral and more stock should already be available in stores, he added.

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3 Comments

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  1. dsr

    I wish Sony would give me a reason to get the damn thing.

    So far, its only “showing my face on stream” which does not interest me, and that minigame with robots.

    #1 4 months ago
  2. The_Red

    @dsr At least they aren’t forcing you to buy it.
    The Kinect is facing the same exact problem but you can’t have an XB1 without paying for their useless camera.

    #2 4 months ago
  3. TheWulf

    Sony realises what gamers have known for years, that twitch is fun!

    Internet innovation: Twitch plays Pokemon.
    Sony ‘innovation’: You can have your face in a stream, which people have been able to do for years but actively choose not to because it’s distracting.

    /facepalm

    @2

    And the jury’s still out on whether the thing is collecting data it shouldn’t. It was definitely being eyed by the NSA at one point for that very reason. I could understand wanting an XBox One, but why you’d want an always on microphone/camera in your home is baffling to me.

    #3 4 months ago