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Disney lays off 700 staffers in mobile, social, and web gaming division

Thursday, 6th March 2014 18:09 GMT By Stephany Nunneley

Disney has laid off 700 employees in its mobile, social, and web-based gaming division.

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According to a report on The New York Times, the cuts large-scale changes are due to a renewed focus on gaining and sustaining profitability, according to Disney Interactive president James Pitaro.

Disney has been scaling back on its game division for years, and when it acquired Lucas Arts 2012, it dissolved the gaming sector in April of 2013.

Via Kotaku.

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3 Comments

  1. DarkElfa

    Why don’t they lay off one of their board members, then they could keep them all.

    #1 6 months ago
  2. Dragon

    Disney has laid off 700 employees in its mobile, social, and web-based gaming division.
    So, by the straw man logic popular on teh internet, mobile, social and web-based gaming are dying, just like AAA gaming was, since they laying off employees.

    #2 6 months ago
  3. TheWulf

    I think it’s more that Disney doesn’t quite really know what it’s doing with itself at the moment. They bought Marvel — and then went on to pretty much ruin the comics Universe (Marvel NOW), the films, and the animated series. The latter is notable because of why they did it, the likes of Spectacular Spider-Man were dropped in favour of Ultimate Spider-Man because the guy Disney appointed to handling that believes that children are too stupid to follow an ongoing storyline or understand serialisation. I guess he’d better take a look at Adventure Time, then.

    They’ve also bought LucasFilm, and they don’t seem to know what they’re doing with that, really. They were going to have a game made, then that got cancelled.

    Their films have been pretty middling and have focused around characters that kids wouldn’t have much interest in nor relate to (they seem more focused upon teenagers than kids, now, but they didn’t actually tell anyone that). Brave probably came the closest to a classic Disney film but that still had problems of its own (most notably pacing, direction, and a lack of a satisfying conclusion).

    Then there was Disney Infinity, which they’re now offering complete bundles for in an almost desperate move after they realised that kids wouldn’t be as interested in those characters as what Skylanders was putting on the table. Infinity was a game aimed at kids with characters in it meant for teenagers. Blargh.

    They’re just flopping around aimlessly and making stabs at things that aren’t really all that successful. They even dropped a lot of their animated efforts in favour of stealing from Marvel (and making disappointing shows from that). Disney had some great cartoons in the past — stuff like Kim Possible, Aladdin, and so on, and going back further than that they had things like Gummi Bears and the Rescue Rangers. All of which was pretty good for kids. All gone, now.

    The Eisner era had problems but it was better than this.

    Honestly, if Disney doesn’t sort their shit out, and soon, I could almost see them going under. And dragging under all the random things they bought with them.

    Iger’s efforts have pretty much been a clusterfuck. Disney needs new direction, badly.

    #3 6 months ago

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