Sony’s ultimate goal with PlayStation 4 is to make it economically viable, says Koller

Wednesday, 8th January 2014 20:47 GMT By Stephany Nunneley

SCEA’s vice president of marketing John Koller has said the ultimate goal with PlayStation 4 is to make it economically viable.

Speaking in an interview with CVG during CES 2014, Koller said Sony’s 1.2 million sales lead over rival Xbox One was important only because it furthers the company’s goal.

“We look at it really just introspectively. The 4.2 million number is important because it gets us further towards our goal,” said Koller. “And that goal is the largest install base we can possibly get – to encourage publishers and developers to continue to make great game experiences for PS4.

“That’s the ultimate goal. You want to make it economically viable, and a great business for the big publishers and developers to say, ‘You know what, I wanna be on PS4 either first, exclusively’ or whatever it is, utilize the feature set the PS4 has and really encourage that as a business.

“I think that’s the goal of the larger install base. I mean, sure, we all look at the competition and see where people are, but for us we’ve got to keep growing, getting bigger and bigger. I think we’ve got a great opportunity specifically because we’ve got a great product.”

Koller said Sony doesn’t have a specific number it’s shooting for such as ” that’s where the PS2 was or that’s where the Wii was,” as it’s biggest desire to “really make games that our gamers want.”

In addition to the 4.2 million units sold worldwide, PS4 software has sold 9.7 million units since launch and PS Plus subscriptions are up 90%.

Microsoft announced earlier this week it sold 3 million units worldwide in 2013.



  1. monkeygourmet

    Well, it defiantly is off to a good start and looks set to do well propping up Sony’s less profitable ventures.

    #1 12 months ago
  2. JewyMcJew

    It’s really a wonderful piece of hardware, and a great platform for Sony to sell content… a position Sony has been lacking for a while.

    I think the real key will be if Sony can get the price down to the magical $199 within 2 years and release a $299 portable PS4 (Vita 2) to extend the platform for a decade.

    And Sony, if your listening, an updated version with an IR port, Sata III, and 802.11ac would also be lovely.

    #2 12 months ago
  3. Tormenter

    ..and in other news, rain is wet.

    #3 12 months ago
  4. Hyperx64

    The fact is that nobody knows how well either console will do in the long run. Xbox360 & PS3 balanced each other out in sales overall. The most interesting question will be if Xbox One & PS4 can match, and exceed, lifetime sales of the 360 & ps3.

    As long as MS & Sony don’t bank on the infinite growth fallacy, they will be fine.

    #4 12 months ago

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