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Marvel Heroes: $129.99 DLC pricing isn’t setting any precedent, says dev

Thursday, 19th December 2013 08:51 GMT By Dave Cook

Marvel Heroes developer Gazillion Entertainment unveiled two advance DLC packs, priced $129.99 and $99.99. The content adds new villains and boosters into the mix once they’re ready between 2014 and 2015, and as such come with no release date. The studio has responded to VG247 on the matter.

You can check out our original report on the matter here.

According to the studio, the $129.99 pack’s estimated value is $425, while the $99.99 pack comes with fewer add-ons, and is said to be worth $215.00.

We asked the studio to comment on the high pricing of content that isn’t dated yet, and of course, bears no guarantee of release other than Gazillion’s promise that it will come in due course. It’snot too dissimilar to the existing season pass model employed by many games, but comes at what many of our readers have implied, is a heightened cost.

Senior vice president of marketing at Gazillion Ivan Sulic replied to me in an email, “Taking pre-orders for digital goods (even undated goods) is not an uncommon practice. Season Passes permeate the console market, subscription MMOs still exist, and Digital Collector’s Editions are routinely presold well in advance of game launches and sometimes in advance of games even having launch dates.

So, we don’t think we’re setting any precedent with our Marvel Heroes Advance Packs. Really, we just wanted to get something solid out pre-holiday that we felt was a good offer for our fans. We came up with these heavily discounted packs (Deluxe Edition is about 70% off!) that collected content we have scheduled for the coming months – the first bits of which might be released as early as this week.

“In some way, I suppose pre-selling our content like this is not too dissimilar from a book-of-the-month club”.

What’s your take on the above.

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3 Comments

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  1. TheWulf

    I don’t think it’s a bad thing. People with money to burn get the exclusivity that they feel gives their life true worth, and I get to enjoy the content that’s funded by them.

    Seems like a win-win, since the only exclusives are cosmetic.

    #1 4 months ago
  2. salarta

    Hahaha what.

    I love how they respond by not addressing anything of actual substance about this problem. People aren’t calling the company out for offering digital content in pre-order fashion, they’re calling the company out for making the price so stupidly, insultingly high. The only good thing about this scheme is that at least it’s not a nickel-and-dime ploy where they try to trick people into slowly paying the cost of 2-3 full major games across time like Gearbox pulled with Borderlands 2. The full price of this junk is front and center.

    For the record, a “digital collector’s edition” is still bullshit. If it’s all digital, there’s nothing collector’s about it. The company could easily make millions of copies of all the files and put them out later if they wish. Artificial scarcity.

    Frankly, I’ve been hearing nothing but bad things about Marvel Heroes for months.

    http://www.cracked.com/blog/the-6-weirdest-choices-marvel-made-in-their-online-game/

    And the fact that Marvel Heroes focuses only on the most popular characters or the ones Marvel is obsessed with promoting while ignoring “lesser” characters I’d actually care about makes it even easier for me to not have interest in the game.

    #2 4 months ago
  3. Ireland Michael

    “The only good thing about this scheme is that at least it’s not a nickel-and-dime ploy where they try to trick people into slowly paying the cost of 2-3 full major games across time like Gearbox pulled with Borderlands 2.”

    Damn that Gearbox for supporting their game with OPTIONAL content long after it’s release! Evil bastards! *shakes fist*

    And damn these guys for offering an OPTIONAL bundle for a game that can genuinely can be played completely for free. How dare they! Monsters! Heathens! Charlatans!

    “makes it even easier for me to not have interest in the game.”

    And thank fuck for that.

    #3 4 months ago