PS Vita TV will take “different road to market” in the west, says House

Tuesday, 3rd December 2013 12:23 GMT By Dave Cook

PS Vita TV is already out in Japan and is said to be enjoying modest sales. PlayStation’s European boss Andrew House has stressed that the device is still coming to the west, but that it’ll take a “different road to market.”

It follows PlayStation 4′s record-setting sales here in the UK. The console smashed Sony’s previous record, set by the PSP in 2005. PS4 is now the nation’s fastest-selling console to date.

The PS Vita TV box costs around $99 and allows gamers to play Vita cartridges and PSN content on their TV using a DualShock 3 controller.

Now, House has discussed Sony’s approach to PS Vita TV in the west with Eurogamer. He commented, “The positioning of Vita TV may be different between Japan and some of the other markets.”

“This may sound slightly counter-intuitive,” he added, “but we wanted to launch in Japan first because I feel there really hasn’t been a critical driver or device that’s driven the adoption of streaming content overall. It’s still very much in a nascent stage in Japan compared to some of the markets in Europe or the US.

“We felt there was therefore an opportunity to leverage the strengths of PlayStation Vita, which as you know is quite strong in Japan in terms of game line-up, but combine that with the features of a media streaming box, and offer something packaged newly for the Japanese consumer and possibly be at the forefront of creating a new market via that device.”

What’s your take on PS Vita TV? Is it a neat idea? Let us know what you think below.



  1. CycloneFox

    I hope that, as this is a low-priced set-up-box-option, with streaming services and the ability to play decent PSX, PSP and PSV games instead of just smartphone games, this will be successful and bring more games to the Vita.

    #1 1 year ago
  2. Ireland Michael

    PR waffling to justify different pricing.

    I hope to god they’re not considering launching this as a subscription service or something over here, because if they are I’m not going to touch the thing, no matter how much I want it.

    #2 1 year ago
  3. dizzygear

    What a load of crap. Last time i checked the PS3 had a good install base in Japan. Just dump your streaming crap on there. Besides i really doubt people who buy a Vita TV buy one for the streaming services. Not to mention any half decent smart TV these days offers streaming services right out of the box.

    The Vita is doing fine in Japan and has a hell of a lot more content on offer on PSN in Japan than in Europe and NA. You know remember those territory’s Sony? The territory’s where the Vita is struggling due to neglect on YOUR part?

    They better launch the thing here without mandatory subscriptions or they might as well cut the crap and drop the support for Vita outside Japan entirely.

    #3 1 year ago
  4. Clupula

    They’re being very dumb by not releasing it in the region where it’d have the most success. I would love to play a lot of Vita and PSP games, but I hate playing portables. In the States, I know MANY people with the same attitude I have. The Vita TV, especially if it’s priced at $99, would be the perfect solution AND start selling a lot of Vita software.

    #4 1 year ago
  5. dizzygear

    @4 If they launch the Vita TV here they still need to show more support and actually work to get more Vita software in the west or its still pointless TBH.

    For example Freedom Wars *still* does not have a localisation announcement despite being made by SCE Japan Studio.
    PSO2 Vita is a potential system seller but apparently Sony CBA to put a boot under Sega’s ass to release in the West on Vita or publish it themselves.

    Now that i think about it more than half my Vita games are imports because their either Japan exclusive or do have a western release but do not have a physical version in Europe because of cheap ass publishers and an incompetent SCEE.

    #5 1 year ago

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