Nintendo purchases 612,200 shares in Nico Nico Douga’s parent company

Friday, 15 November 2013 13:45 GMT By Stephany Nunneley

Nintendo has purchased 612,200 shares in Japanese firm Dwango Co. which owns the video content platform Nico Nico Douga – or Japan’s answer to Twitch if you will.

According to a Business Week report, via Siliconera, Nintendo uses the Nico Nico system to promote its games.

Nintendo spokesman Yasuhiro Minagawa said the firm acquired the shares as Dwango’s chairman, Nobuo Kawakami, asked them to for “personal funding needs”.

Stock in the game-maker rose by 5.2% to 13,070 yen after the announcement and Dwango shares increased by 21%.

Dwango is a telecommunications company which provides content through smartphones, but Minagawa said Nintendo doesn’t plan to use the service to deliver games.