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EA has “tactical programs” in the works with Sony, sees itself as platform-agnostic

Thursday, 24th October 2013 02:18 GMT By Ewan Miller

Despite several recent exclusivity deals with Microsoft, EA Labels president Frank Gibeau rejects accusations the company is “tilting Microsoft’s way” and claims unannounced “tactical programs” between the company and Sony will “make things much more balanced”.


Some of the recent exclusivity deals between EA and Microsoft include the timed exclusivity of Battlefield 4′s Second Assault DLC, Peggle 2, Plants vs Zombies: Garden Warfare and Titanfall which, as of yet, unannounced for Sony platforms.

Gibeau also weighed in on how the two companies have handled their next generation plans thus far.

“I think the Sony team has executed exceptionally well–and they did not execute particularly well on PS3, whereas last time around Microsoft executed perfectly. This time, Microsoft has run into some challenges, some leadership changes, but they’re a very resilient organization, and if you look at their counter-punches on any setbacks, they’ve done a pretty good job of getting back on track.”

Speaking to Edge, Gibeau also described a digital only future as “possible but not probable” and dismissed the idea that EA might move into the Skylanders/Disney Infinity market, saying it represented a “very high bar” for the company to get involved in, considering that plastic is “expensive and very faddish”.

Thanks, Edge.

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7 Comments

  1. traumadisaster

    Yea I love who ever signs my paycheck today and Im slithering like a snake to get the next…crack-head wannabe

    #1 9 months ago
  2. OmegaSlayer

    EA has NOT been platform agnostic.
    Ubisoft and Activision have been distributing exclusive content evenly.
    Gibeau is full of his own shit.

    #2 9 months ago
  3. DSB

    Kinda makes you wonder what EAs expectations were for the new consoles. If they had known Microsoft would take such a beating, would they have gone with them?

    I doubt it. I think they saw a bring-yer-own-DRM system that looked too yummy on paper to pass up, along with the opportunity to say “Herro” to Activision on their “home” platform, and they probably expected Sony to drop the ball again.

    Maybe they’re a little disappointed right now.

    #3 9 months ago
  4. RussellGorall

    God bless all corporate CEO’s, why would we ever doubt them???

    #4 9 months ago
  5. Joe Musashi

    Hmm. I wonder what the difference is between “tactical programs” and “special partnership”?

    JM

    #5 9 months ago
  6. bradk825

    Who cares really? Leaning Microsoft’s way has been working great for Activision. They catch a little hate for it once in a while but not enough to cost them any business.

    #6 9 months ago
  7. Legendaryboss

    Gasp! Cheater!

    #7 9 months ago

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