Sega’s new Japanese mobile cross-promotion network the “Noah Pass” promises developers a free path to increasing their reach at the same time as bringing down their advertising costs. The initiative already has 30 developers signed up.
Noah Pass will be completely free for developers to join, and promises to be flexible when it comes to the number of participants. The general idea is that all companies involved will host adverts for their peers so that the entire community will benefit.
For gamers, this has the advantage of being able to discover new games and products without needing to sign up to a service. Without this barrier to entry Sega plans to build a large community which, they estimate, will bring down advertising expenses for mobile companies by up to 80%
Alongside the 30 already on board, 25 more companies are in talks to join.