Xbox One’s delayed Japanese launch makes sense, says Inafune

Tuesday, 17th September 2013 11:26 GMT By Dave Cook

Microsoft’s decision to launch Xbox One in Japan after it focuses on other territories first makes sense, according to Mega Man creator Keiji Inafune. The developer has explained his stance in a new interview.

Speaking with IGN, Inafune said of Microsoft’s strategy, “I’m not a first-party person, I’m not part of a first-party company, so this can only be what I’m assuming, but if you look at how big the share of the Japanese market is when it comes to consoles now, it’s continually shrinking, to the point where it’s not even over 10 percent.

“So having Japan be an afterthought – after Europe and North America – as much as I may not like that as a Japanese creator, it makes sense to prioritize the markets that are naturally going to have a larger installed base and larger sales.Just because it’s Microsoft… I wouldn’t want to count a company out, even if they haven’t had a great track record. It doesn’t mean they automatically fail the next time.

He concluded that success for Microsoft in Japan boils down to, “how they’re able to market it and how they’re able to convince gamers that they have the content they want.”

Do you think Xbox One is a lost cause in Japan, or could it yet ignite sales with the right IP and strategy from Microsoft? Let us know below.

Via OXM.



  1. Drewidian

    If MS is going to roll out those TV features and capabilities to all markets as they said, it also makes sense to focus on where they can get the deals finalized. Since there is some indication that MS is going to partner with cable/satellite companies and potentially sell a subsidized XBox One for say $99 – $199 on a 2 year contract, I’m sure they want to focus on making that model a success and ensure there are enough consoles to meet that need. They need it to be an excellent launch with high demand for their announced TV shows like the Halo Live action show to work since you typically get one shot at these kinds of ventures. If it is successful, I’m sure they will launch similar services in other markets like Japan.

    #1 1 year ago
  2. Metroid455

    Keiji-San you are correct but you should know this by now we’re a handheld market primarily, but you do realise that VERY few want an Xbox One here right? at least none of my friends here want one, although to be fair they’re not particularly interested in the PS4 either nor am I tbh. The PS3 and Vita have such a full schedule of goodness it’s not funny.

    NEXT GEN? Yeah sorry PASS!! at least for quite awhile yet.

    #2 1 year ago
  3. Cobra951

    @2: How very sad. Handheld is fine on the go, but you’re saying you’re eventually going to do ALL your gaming on tiny screens? Depressing. I hope that ailment doesn’t spread worldwide. I’ll have to find a new pastime.

    If Japan is shirking consoles, prioritizing other markets first makes perfect sense.

    #3 1 year ago

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