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G4 staying as is for time being, Style Network to get Esquire rebranding instead – report

Tuesday, 10th September 2013 16:49 GMT By Stephany Nunneley

G4 will stay the way it is on cable for a while, and will not be re-branded as the Esquire Network as planned earlier this year after all.

The news comes according to a report via The Hollywood Reporter.

According to the site, NBC Universal will be rebranding the underperforming Style Network with Esquire instead.

Back in February of this year, it was reported that teh shift was to occur in April 2013 after in 2012 NBC Universal struck a deal with Hearst Magazines to rebrand G4 after the men’s magazine Esquire with the new focus being on cars, politics, travel, fashion and cooking.

G4 staples Attack of the Show and X-Play were cancelled back in October, and stopped airing at the end of 2012.

Thanks, Shack.

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7 Comments

  1. Gheritt White

    Probs wanted to stick around for the launch of next-gen and get eyeballs around Black Friday.

    #1 1 year ago
  2. xFidelCashflow

    lol

    #2 1 year ago
  3. fearmonkey

    It doesnt matter that they arent making G4 the Esquier channel, they have pretty much killed the channel anyways. They should revert G4 back to more like the TechTV early G4 days.

    #3 1 year ago
  4. JimFear-666

    Yesss!! more cops rerun!

    #4 1 year ago
  5. Stephany Nunneley

    @4 – :D

    #5 1 year ago
  6. NinjaMidget

    Most epic headline photo in the world.

    And allow me to mention…that legend is from my hometown!!!

    #6 1 year ago
  7. monkeygourmet

    @6

    Is he a midget? :)

    #7 1 year ago

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